How can there be things you are doing wrong on Facebook? Actually, the Social Media world is a vast one and we often like to call it “science”. To many people it looks pretty easy to take care of their company’s Facebook page on their own and posting here and there. However, the truth is there are some things you need to think about every time you decide to share an update with your audience. If you’ve landed on this article, it means you have realized it’s not as simple as it looks like. So we’ll give you 6 points to consider that you are most probably doing wrong right now. If there’s something else on your mind, you can always contact us for a free consultation.

So let’s jump straight to the point and see what are the things you are doing wrong on Facebook:

 

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1. Posting the same kind of content over and over again 

Ahh, I must be having a deja vu.. Wait, nope I actually saw that yesterday.

Focusing only on your products or services and sharing them over and over again will do no good for your fans. If they are following you, then they should be aware of what you do. We understand you desperately want to bring those sales in, but you also must understand that Facebook is a platform in which people spend their free time and entertain themselves with stuff like this:

(well, this can actually work for a cleaning company)

Instead, create and share content that is meaningful to your followers.

Give them tips and advice related to your industry. Educate them of how to do certain things. For sure you are an expert in your sphere and know tricks that could be surprisingly interesting or funny to your audience. Don’t think that you are giving them too much information and they won’t use you. On the contrary – this way you’ll present yourself as a true master and you’ll show people that you know what you’re talking about.

Another thing you should have in mind is: adjust your content according to the platform it is meant to be on. Do not simply auto publish the same piece on Facebook, LinkedIn and Instagram. All 3 platforms’ purposes and requirements are very different so imagine what one will think when they see that cat on LinkedIn. Have in mind the specific sizes of the images so that you are not surprised if something is cropped. Here are the most popular ones:

  • LinkedIn post: 1200x627px
  • LinkedIn cover: 1128x191px
  • LinkedIn logo: 300x300px
  • Facebook & Instagram post (square, for best visibility in feed): 1080x1080px
  • Facebook & Instagram story: 1080x1920px
  • Facebook post with link (shared)- 1200x628px or carousel with square images
  • Facebook cover: 830x350px, if you have some text, make sure it is centered because Facebook will crop the cover on mobile in order to fit it

2. Avoid too much text in visuals

The visual is the first thing that grabs someone’s attention on social media and you only have 3 seconds (or less). Facebook still has a 20% rule for the text used in visuals. We get that you have lots to say but If the text is more than 20%, the algorithm will restrict your organic and paid reach (the people who see your post or ad). The company announced that they are changing this rule and some users are no longer experiencing this torture. But until it’s valid for everyone, focus on creating beautiful images with little or preferably no text at all and add everything else in your copy. Furthermore, to avoid any trouble with the text, we recommend you choose an image or series of images (if you want to create a slideshow) which are self-explanatory.

3. Don’t write too long copies

Let’s face it, no one has the time to read that beautiful 20 something rows copy that it took you hours to come up with. As we already mentioned above, Facebook is a platform for entertainment mainly. And if the visual is the first thing to grab the attention, the copy is the second which will make the person take the desired action. Always think about your mobile users and how would they feel if your post pops up in their feed. For most mobile devices the text is cut off up to the 3rd row and then there is a “see more”. So what you have to do is write a compelling first sentence and make it sound like they want to see more. Use emojis as a visual representation of your text. This will help the reader to navigate easier through the rows.

4. Using too many #s in a single post

Unlike Instagram where using hashtags is a must for business profiles in order to reach wider audiences, the same doesn’t apply to Facebook. It looks rather odd and spammy when you see 20+ hashtags in a post.

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Even though you can search for topics by them, it is not as popular to do it on Facebook as on Instagram (where you can even follow a #s) or Twitter. Our best practices show that using one or two is actually fine and they work well if you want to highlight a specific word or phrase in order to draw attention. Moreover if you create a personalized hashtag, you can start a conversation with it, run a giveaway or a competition where people must use it in their public posts so you can find them later on. A few points to consider if you still want to include a # in your copy:

  • no punctuation
  • no spaces between the words
  • try to incorporate it within a sentence so it looks as native as possible
  • keep it simple and don’t use too many #s for a single topic so that you don’t confuse your fans

5. Sharing videos from YouTube

Google is one of Facebook’s biggest competitors in size and influence so it makes sense if they don’t want you to share YouTube links. Moreover Facebook’s policy is to keep you inside their platform for as long as possible. That’s why, as any other link, this one will be filtered and shown to less people compared to uploading the video straight to your business page.

But just uploading the video to your Facebook page is not enough. You need to make sure it’s resized correctly for an optimal view.

Adding subtitles is a must if someone is talking in it.

That is necessary because most users watch videos on social media without sound, especially on their phones. So you don’t want your efforts to be useless. After all, video marketing is pretty expensive and takes lots of resources.

6. Don’t press that “Boost post” button

 

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It’s so tempting to “promote” your posts by boosting them. We’re sorry to disappoint you, but you’re spending your money without having a goal. Choosing an objective for your ad is the first thing to consider when you decide you want to invest in paid posts. Another disadvantage of boosting your posts is that you don’t get to choose the specifics of your target audience, but rather Facebook generalizes it. You can’t re-market to the people who visited your website or those who signed up to your mailing list. Plus you can’t run two promotions of the same post simultaneously if you only use the boost button. Instead spend some time on creating an advert in the ads manager, decide what’s your goal and what action you want your customers to take. Choose the audience and Facebook will optimize it in order to show it to the people who are most likely to respond.

Advertising and being on social media is like nuclear science.

You need to comply with plenty of regulations and unwritten rules if you want to be successful online. But practice makes perfect. Luckily, here at Markception, there are social media ninjas who have mastered the infinite world of the social network. With some stylish moves we are ready to help you reach for the stars. Because the sky is not the limit for us.
Just send us a message on Facebook (of course) or email us with your story at office@markception.com.