Nostalgia Marketing in Christmas Campaigns

When December starts knocking on the door and the weather gets colder (or if you are in the Southern Hemisphere warmer), this means that the season of giving and kindness is here. After Black Friday and Cyber Monday are over, Christmas is the last busiest time of the year especially for marketers. That’s because over the years brands have learnt to use the festive season to their advantage. Consumers are sitting there with an open wallet ready to spend a fortune on (unnecessary) gifts. Read more

Marketing Ideas Worth Visiting in November

With November just at our doorsteps we need to up our game and squeeze the last drops of creativity out of us, so that we accomplish our business goals for the third quarter and wrap up the year with a celebration of our success. Read more

6 Things You Are Doing Wrong on Facebook

How can there be things you are doing wrong on Facebook? Actually, the Social Media world is a vast one and we often like to call it “science”. To many people it looks pretty easy to take care of their company’s Facebook page on their own and posting here and there. Read more