Are Facebook and Google ads worth it?

Whether you need to boost the sales of a product, which isn’t as popular as you’d like, or if you want to introduce new goods to your customers, you need to find a way to spread the word about it. The easiest way, in which you could accomplish that is through executing advertising campaigns. Read more

by Krisi Yakimova

Instagram for Your Business

Instagram is one of the biggest social networks that we know today and its popularity continues to grow rapidly. In fact, according to 99firms.com, the social platform is the third most popular with more than a billion monthly users.  The golden medal goes to Facebook, of course, with around 2 billion users each month. And YouTube is at the honorable second position, as it is used by around 1.9 billion people on a monthly basis. So, first of all, a billion users is a lot of people, so it shouldn’t come as a surprise that over 76% of marketers and small business owners choose to promote their products and to communicate with their customers via Instagram. Read more

by Krisi Yakimova

What is the Future of Content Marketing?

Content marketing is a crucial part of any marketing activity. It encompasses visual and written materials, such as videos, pictures, blog articles, social media posts and more. Whether you’re trying to boost your sales or to grab the attention of your audience and redirect it towards your business, content should play a huge role in those processes. That is so, because in order to convey your message to your customers, you need to communicate with them. And any form of communication involves content creation. Read more

by Krisi Yakimova

Nostalgia Marketing in Christmas Campaigns

When December starts knocking on the door and the weather gets colder (or if you are in the Southern Hemisphere warmer), this means that the season of giving and kindness is here. After Black Friday and Cyber Monday are over, Christmas is the last busiest time of the year especially for marketers. That’s because over the years brands have learnt to use the festive season to their advantage. Consumers are sitting there with an open wallet ready to spend a fortune on (unnecessary) gifts. Read more

by Krisi Yakimova

Marketing Ideas Worth Visiting in November

With November just at our doorsteps we need to up our game and squeeze the last drops of creativity out of us, so that we accomplish our business goals for the third quarter and wrap up the year with a celebration of our success. Read more

by Krisi Yakimova

6 Things You Are Doing Wrong on Facebook

How can there be things you are doing wrong on Facebook? Actually, the Social Media world is a vast one and we often like to call it “science”. To many people it looks pretty easy to take care of their company’s Facebook page on their own and posting here and there. Read more

by Krisi Yakimova