10 Easy Ways To Grow Your Email Marketing List In No Time

When it comes to marketing, we can safely say that delivering the right messages to the right audiences is the key to success. As you might know, there are dozens of online platforms and tools through which you can achieve that. One of the most influential content distribution channels, which encompasses a potential audience of more than 4 billion users, is email. The secret to a successful email marketing strategy, however, lies in your ability to target the people, who will be most interested in the products or services you offer and to persuade them to subscribe to your newsletter so you can continue to conduct business with them.

According to the Content Marketing Institute, email marketing is the most effective way of nurturing leads and 31% of businesses cite newsletters as their highest-performing tactic in this area. So if you want to achieve your business goals, we strongly advise you to include essential email marketing practices in your strategy. If you don’t know how you can achieve that, don’t worry, Markception as a digital marketing agency has your back. After we’ve introduced the basics of high-quality newsletters, now we’ll be focusing on the most effective practices through which you can grow your email list and easily attract the right audience in no time.

Why do you need to grow your email marketing list?

First of all, let us explain what an email marketing list is. This is simply a database or a collection of email addresses, which businesses acquire through lead-generation campaigns. The main goal of such campaigns is to engage with potential customers by introducing relevant content in exchange for their email addresses (or any other personal information about the particular user). Once the potential customer (or the lead) has given you their email address, you should ask for their consent to receive regular emails from you, or in other words to subscribe to your newsletter.

Image source: https://lindsayletters.co/

No matter if you’re just starting, or if you’ve been sending newsletters to your customers for years, one of the essential email marketing practices, which you should be implementing is to constantly acquire new subscribers. As HubSpot shares, your email marketing database is degrading by 22.5% each year. This is because subscribers change their jobs, thus also changing their email addresses. Additionally, there are always people who use the unsubscribe link in your emails and willingly cut off your communication with them. Either way, if you simply let those events unfold and do nothing about it, your email marketing efforts will be in vain. You might be creating amazing content, however, if you’re directing it towards an uninterested and tired audience, the results won’t be satisfying at the very least.

Therefore, the importance of fresh newsletter subscribers becomes apparent. You need to be working towards acquiring more contacts in your email marketing list constantly. Keep reading to find out how!

Growing Your Email Marketing List

There are many platforms and communication channels, which can help you grow your email marketing list. These include email, social media, your website, the websites or social accounts of your partners, and more. Additionally, you can also use traditional marketing and prompt the visitors of your physical shop to sign up for your newsletters. So let’s start exploring how you can utilize those and see the numbers grow.

1. Create a sign-up form on your company’s website

A great trick that can help grow your email marketing list is to enable users to register on your website. Include a registration form, which requires information such as email address, name, age, and other relevant data from which your business can benefit. Furthermore, you can create specific pages, which cannot be accessed by non-registered users, such as checkout pages, exclusive blog content, pages that provide tailored experiences to users, etc. That way, users who are truly interested in your products and services and who want to access all of the information on your website will willingly sign-up and subscribe to your newsletter. Therefore, you will be creating a list of people, who are very likely to purchase your products.

Image source: https://klymit.com/

2. Create popups on your website

Yes, we totally agree that by doing this you risk annoying users. All of us have been in a situation when we want to get something done or simply learn something new, but we’re constantly distracted by nerve-wracking pop-ups. However, we have to honestly admit that some of those bright-colored banners are actually relevant and sometimes useful. No wonder why marketers use pop-up banners constantly - it’s because this proven method works! We are not suggesting that you need to create 20 pop-ups and spam users with them constantly (you will only scare them away by doing this), but one well-designed, thought-out pop-up might do wonders. Don’t forget to think about the most appropriate moment to display the banner, for example, it could pop up only when the user has read (or scrolled through) at least 50% of your content on a given page.

3. Enable a commenting section on your blog

Another smart method through which you can grow your email marketing list is to enable a commenting or feedback section under each of your blog posts. Users like to give feedback and to be able to express their opinion, especially if they are interested in the topic of conversation. Therefore, by empowering them to do so, you will not only increase their satisfaction from engaging with your brand, but also gain valuable information about them (their email addresses).

 

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4. Add subscription links to your employees’ email signatures

In that way, each email communication may result in a new subscriber to your newsletter. This method is especially useful for companies with a lot of employees. It is very simple as well. All you need to do is create a landing page, containing a subscription form, and include a CTA with a link to it in your staff’s email signatures. So if your team consists of 5 people, with each of them communicating (via email) with at least 5 other businesses or clients in a given working day, you have the chance of gaining 25 new subscribers per day. How amazing is that!

5. Add CTAs on your company’s social media pages

Social media is a great tool for driving traffic to your website, building awareness about your brand, and engaging with your audience. While there are some rules, which you need to follow and some mistakes, which you should try to avoid, for the most part, social platforms are not too hard to master. Therefore, one of the easiest ways, in which you could persuade users to subscribe to your newsletter, is to include CTAs on social media. Many of the popular platforms, such as Facebook and LinkedIn, for example, allow you to have one main CTA button on your company’s page. It’s a good idea to create a landing page with your email subscription form and link it to the CTA button on your social media. Furthermore, you can plan a post or two about this landing page, when you are creating your social media posting schedule, and share the link to it in your newsfeed. Just keep in mind that you also want to provide relevant quality content to your followers and not just over-spam them with action requests (such as asking them to be included in your email marketing list).

6. Offer freebies

Probably one of the most common, yet effective ways, in which you can grow your marketing list is by offering free products (such as eBooks, whitepapers, guides, and more) to your audience. This approach is known as a “gated offer”. The name comes from the fact that users will have the opportunity to access those materials, but to do so, they will need to enter their email addresses first. You can create a landing page and upload the freebie there. Then share the link to it on your company’s social media accounts, run ads, or post a CTA leading to it on your website. Keep in mind that the free content you provide needs to be somewhat connected to your niche or the industry your business operates in. This is crucial because otherwise, you might attract subscribers, who are not interested in your products. If they are not interested in your products chances are they are not going to buy them. Your freebies could include survey data, industry reports, insights, which may be of interest to your target audience, infographics, and other valuable data.

Image source: https://www.socialmediaexaminer.com/

7. Organize a giveaway

You probably know how the cliche goes: to receive, you must also give. This is very true when it comes to growing your email marketing list. If you want to see more people subscribing to your newsletter fast, you could organize a giveaway and request that participants provide you with their email addresses to enter the game. Again, it’s important to choose a prize, which is connected to your business or the goods and services you offer (it could even be one of your products or a voucher for a free service). For example, if your company sells toys, you may want to create a giveaway, in which the participants win a trip to Disneyland for the whole family. Don’t forget that your copy and visuals should correspond to your target audience’s interests. In the case of our example, you could include images of the most iconic Disney characters - Mickey Mouse, Donald the Duck, and others. It’s a good idea to build anticipation and excitement in your audience and to create a sense of urgency by including phrases like “enter today, the giveaway ends in 24 hours”. Keep in mind that this approach may not be appropriate for companies, which conduct business with other companies (or in other words for B2B marketing). However, if you sell products to consumers directly (B2C - business-to-consumer) a well-thought-out giveaway can do wonders and help you grow your email marketing list in no time.

8. Host an online webinar

You can build your email list by hosting an online webinar (or any other online event of your choice). Use your company’s social media channels, your website, and a dedicated landing page as means for popularising your event. Create ads, posts, as well as blog articles, which talk about your online event, build excitement in your target audience, and invite interested consumers to save the date. Don’t forget to request users’ email addresses, so that they can register for participation in the event and receive additional working sheets and documents connected to it. Once more, make sure that the topic of the webinar corresponds to your products or services. So if you are selling flower seeds, for example, create a webinar, which talks about gardening. This approach is amazing because it can do wonders both for B2B and B2C businesses.

9. Have amazing newsletters

Imagine this: While going through the boredom that is your inbox, you suddenly come across an email from the cleaning company, which takes care of the tidiness of your home. You are amazed by how nicely this email is done. It has creative visuals, funny copy, and (most importantly) relevant information on how you can easily clean your oven and get rid of grease stains on your carpet. You’ve liked this email so much and found it useful, that you decide to click the “share” button and send it to your friends and family. If this hasn’t happened to you yet, chances are it will. Well-done newsletters are a powerful tool for growing your email marketing list, especially if you include CTAs, which prompt your current subscribers to share it with others. Therefore, even if you are not putting any other efforts towards expanding your email list, your hard work may bring you more leads naturally. Spend some time thinking about your design and your copy. Make sure that they correspond to your target audience and that they offer useful information, which can contribute to solving your audience’s problems. The goal here is to pay attention to the details and create enticing newsletters so that your current subscribers would want to share them with other people. Keep in mind that this approach alone may not bring the desired results. That is why it’s best if you combine it with other methods.

10. Partner up with influencers

Influencer marketing is an incredibly powerful tool for achieving your marketing goals. The reason for that lies in the fact that mouth-to-mouth marketing (when someone you trust recommends something to you) always works and is considered the ultimate conversion tool. This approach works best for B2C businesses, which offer products directly to consumers, rather than for B2B (business-to-business model). Since influencers (especially micro-influencers) usually engage with their audiences and show authenticity, we could argue that their followers perceive them as friends and trust their judgment. Therefore, partnering up with an appropriate influencer and promoting your email newsletter both through your company’s and through the influencers’ communication channels could turn out to be very beneficial.

Need more email marketing tips?

As with any other marketing activity, it’s best if you have a comprehensive understanding of the features and peculiarities of this communication channel before you jump straight to creating your strategy. This is especially true for email marketing because you and your business can get into serious legal trouble if you accidentally (or not) violate GDPR. Our advice is to stay away from websites, promising you hundreds of new subscribers within minutes, because this often means “purchased subscriber lists”. Buying emails, rather than gaining them, can result in a damaged reputation, penalties, and audience, which has no idea who you are and what you are offering (therefore is not willing to spend money on a product offered by a completely unfamiliar brand).

That is why we believe it’s best if you outsource your marketing strategy to experienced professionals. Markception, as a digital marketing agency, is result-driven. This means that you will know exactly what you get out of your agreement with us. At the end of the day, we will analyze the performance of your campaigns. Then we will create a report and will often visualize the results, explaining to you what worked well and what not so much. Furthermore, we will calculate your ROI (return on investment) and give suggestions on what could be changed in order to obtain higher rates during the following campaigns. We are not simply marketing experts, we are your partners! Don’t hesitate to contact us for a free consultation.


How to write an email that actually works?

“How to write an email that actually works” is an important question, however, in order to give an answer to it, we should first figure out the whys and whos here. There could be countless reasons as to why you might need to send out online mail and who’ll be receiving it: you may need to convey an important business message to your manager, or you might want to send a happy birthday card to a close friend. This article, however, is going to be focusing on slightly different kinds of emails, which serve as a powerful marketing tool. So, as you may have already figured, we’ll be talking about email marketing.

About Email Marketing Briefly

Email marketing proposes great benefits to brands and business owners. Marketers often turn to it when they need to offer relevant information to their target audience and boost conversion rates. According to oberlo.com, the number of active email users is expected to reach 4.3 billion in 2023. The author continues by saying that the number of sent and received emails goes up to 293.6 billion a day. Given those figures, it’s no surprise that 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention campaigns.

A major benefit of email marketing is the fact that it’s completely under your control. You decide how to attract subscribers and grow your list, you decide how to segment your audience, you set your emailing schedule, you plan and create your campaigns, and choose the designs and the copies. It might seem like a ton of work (and if you’re doing it alone, it will most likely feel like it is), but there are plenty of third-party tools, which can come in handy when planning and implementing your email marketing strategy. The good news here is the fact that this type of marketing doesn’t require a huge budget, so you might choose to start off with a limited plan (either for free or in exchange for an affordable monthly fee) and adjust it as your business grows.

Additionally, according to thedrum.com, consumers prefer to be contacted by brands mainly via email. This could be due to the fact that the digital allows for the creation of colorful, interactive, and attention-grabbing emails, so if you haven’t been paying attention, we’ve already said our goodbyes with the boring, straightforwardly dull “Dear Sir/Madam” emails. Moreover, users now receive valuable information accompanied by fresh design and visuals. This combined with the fact that they can personally decide when to open a given email (and whether to open it at all), makes email a perfect marketing tool.

Golden Email Marketing Rules

As with any other marketing channel, email also has its own specifics and requirements, in order for it to be successful. Although there’s a wide variety of online tools, which can help you, it takes time and effort to grow this marketing channel and see results. That is why you need to start planning your email strategy early. In this article, we’ve gathered some of the most important aspects of email marketing, so you can consider them and set yourself on the path to success.

  • Set a Goal

Before you get to the fun part of actually creating your emails, you need to first determine what you want to achieve through them. It’s a good idea to set a specific goal for each quarter of the year. Furthermore, every separate campaign should also follow a pre-set main objective. You should always think of your goal when deciding on the text, visuals, and design of each email. Moreover, by creating campaigns in accordance with your objective, you’ll be able to stay consistent with your messages, and ultimately, you’ll achieve your goal. If you’ve never done email marketing before and you’re just starting out, your goal for the next quarter could be connected to attracting more email list subscribers, for example.

  • Grow Your Email List

Your email list is one of the most important points of email marketing that you must think about. Without it, it’s simply impossible to execute email campaigns because you’ll have no one to send your content to. Therefore, it’s a very good idea to make it a priority and start thinking about different ways, in which you could grow it. You can create sign-up banners on your website, run digital ads on the internet or offer free materials (such as whitepapers, guides, or special content) only available once your customers provide you with their email addresses. Keep in mind that the methods, through which you grow your list should always be GDPR compliant because otherwise, you will be in serious trouble. What’s great about email lists, is the fact that they are composed of people in your target audience, who willingly signed up for this. Therefore, it shouldn’t come as a surprise that email marketing can help you achieve your business goals. The bigger your email list is, the more successful your campaigns are going to be.

via GIPHY

  • Segment & Personalize

If you want to deliver your message to the right people (and you should), then segmenting has to be your best friend. The goal here is to divide the people on your email list into smaller groups (based on diverse characteristics such as gender, age, working status, etc.) and send different emails to each group. In that way, you can easily provide valuable content, which will not only make the user feel like you’re talking directly to them but will also increase your conversion rates. Furthermore, with the help of technology, you can also personalize your emails. You can add users’ first names anywhere in the email, so your copy can start like that, for example: “Hey, Jessica” or “Jessica, we know you’ll love this…”. A fun fact, shared by campaign monitor is that emails with personalized subject lines generate 26% higher open rates. Additionally, if you have stored more information about your customers (and not just their email and name), you can also use it for personalization. For example, you can add their phone number, their location, and other details.

  • Create a Flow of Content

With email marketing, you have the opportunity to create automated flows of content, which contribute towards the completion of a certain goal. The great thing about flows is that you set up a series of emails once, and they continue to fulfill their purpose until you decide to stop or change the flow. You can decide to create an abandoned cart flow, for example, and periodically send a series of reminder emails to customers that didn’t complete their purchase on your online shop. You can set the sending times of your emails, so there are a few days or weeks in between each email (depending on the flow’s goal). Just make sure that you’re not over-spamming your customers.

 

  • Keep Track of The KPI (key performance indicators)

You need to always track and record your email campaigns’ performance because this will allow you to monitor which of your efforts are contributing to the completion of your goal and which aren’t. Some of the most important KPIs, which you’ll need to pay attention to are:

  1. Open rate: this indicates how many people of all of your subscribers have opened a particular email.
  2. Click-through rate: it shows how many people clicked on a given link in your email.
  3. Click-to-open rate: this metric shows a comparison between the number of unique clicks and the number of unique opens. Therefore, you can get a better understanding of the ways in which your subscribers engage with your emails. If you have a high click-to-open rate, this means that your subscribers like your content.
  4. Conversions: This shows the number of subscribers, who after clicking the CTA in your email, completed a specific action such as making a purchase or signing up a petition (usually leading to fulfilling your campaign’s goal).

If you’ve set up a goal and created your email marketing strategy with the above-mentioned points in mind, then you’re one step closer to seeing high ROI (return on investment) as a result of your efforts. Getresponse.com shared a study conducted by Litmus in 2018, which states that email marketing’s return on investment is 38:1 on average. And this is great because it means that if you’ve invested 1 euro, you’ll get 38 in return! So if you want to accomplish such high ROI rates, it’s important to remember that email is, after all, a wheel in the huge marketing mechanism of your company. Therefore, you’ll need to always coordinate your efforts and convey a consistent message on all of the communication platforms of your business, including email.

Crafting a perfect email: the checklist

So here we are, finally moving forward to answering the big question: “How to write an email that actually works?”. You already know that whether or not you’ve created the perfect email depends on many factors, such as: who’s the recipient (the particular audience segment you’re sending this email to), on which stage of the flow/funnel is this email intended to be sent out and how did the previous emails of this particular flow perform. And although there isn’t a set and stone method through which you could perfect your emails, we can let you in on some key details, that should be taken into consideration, no matter what type of campaign you’re executing.

⬚ First and foremost, you need to make sure to grab your audience’s attention by crafting interesting, curious, and fun subject lines and preview texts. They need to be short and clear, but most importantly, they should provoke action (you want your customers to open this email, don’t you?). It’s a good idea to personalize your subject lines by adding the name of the recipient. Additionally, adding numbers in your subject lines can increase your open rate. So, for example, instead of “We’re offering a discount on our latest products”, your email subject line should look like this: “Sarah, Get €20 Off of Your Next Order ”. Additionally, it’s important to craft engaging preview texts (a snippet of text, shown right next to the subject line of an email). The US alcohol delivery company Drizly nailed it with those lines: Subject: “It’s scary outside.” Preview text: “Here’s $5 to stay in”. At the end of the day, it all comes down to your creativity and your ability to craft short, sweet, and engaging email subject lines. (and preview texts, of course)

⬚ You need to make sure that your copies are clear, corresponding to the goal of your campaign and providing relevant information to your target audience. Writing an email copy isn’t much different from writing for a web page. Therefore, you need to make sure to follow a logical structure, to keep your paragraphs short, and to include one main idea in each paragraph. Don’t hesitate to add subheadings and bullet points, as this will make your content easily readable and scannable. Additionally, don’t forget to segment and provide relevant information to each of your segments. Prepare different emails for the different types of subscribers you have and avoid conveying general marketing clichés. Don’t deceive your subscribers by making false promises. Furthermore, keep in mind that hyperbolization and over-use of adjectives can sound spammy, so it’s best to stay away from it.

⬚Another point, that you need to consider when creating the perfect email, is its design and visual elements. If you run a campaign without visuals, then you’re definitely a bit old-fashioned and you’re probably hindering your email marketing efforts. Pictures, GIFs, and videos as well as other visual elements, which have the purpose of enhancing your content, are essential for grabbing the attention of your customers. If you don’t provide colorful (or dull if that fits your company’s style) images for the consumers, they will simply not read your content and in some cases, even unsubscribe from your mailing list. Strategically placed pictures can direct users’ attention towards the CTA (call to action) button. Additionally, adding pictures or using different colors for your CTA’s can also influence the number of clicks they get. Furthermore, when it comes to email marketing, we can really say that “A picture is worth a thousand words”. As movableink.com shares, the human brain processes images 60, 000 times faster than text. So don’t forget to add some high-quality visuals in your emails.

⬚We already touched upon this, however, we cannot stress enough how important it is to have call-to-action buttons in your emails. By adding a CTA, you’re ensuring that your customers are able to easily continue interacting with your brand even outside the borders of their email inbox. In other words, you’re providing means through which the conversation can be continued. Furthermore, CTAs will prevent confusion, because users are told exactly what to do. You can have more than one call-to-action buttons in an email, however, make sure to emphasize on the one, which is of most importance for the completion of your campaign’s goal. Additionally, the text of your button should be clear, so that users know what to expect when they click on it. It’s a good idea for your CTA to lead to an appropriate for the specific campaign landing page. By creating an enticing, connected-to-the-topic landing page, you’re ensuring that each step of your customer’s journey is purposeful and pleasurable.

Additional Tips:

  • When it comes to email marketing, timing is important and can significantly benefit or hinder your performance. If you were a restaurant owner, for example, and you want to send out an email promoting your happy hour (buy one get one for free), it’s best if you send your email in the afternoon, rather than at 7 am in the morning.
  • When adding visuals to your emails, don’t forget to fill in the metadata. This will help email clients understand your content better, and therefore your emails will be less likely to be redirected to the spam folder.
  • Always optimize your campaigns for mobile devices.
  • Add the social media icons of your business in the footer section of your email. Additionally, you should also include an “unsubscribe” button, as it is required by GDPR.
  • VERY IMPORTANT: Make sure that your actions are always GDPR compliant. You can get in serious legal trouble otherwise!

If you’ve ticked all of the boxes on our list, chances are you’ve created a pretty good email. That being said, the points mentioned in this article are by no means all of the details that you need to pay attention to when creating a strong email marketing campaign. You need to always follow the latest trends and learn about new email marketing tools. It’s a good idea to subscribe to your competitors’ newsletters, so you can monitor their activity as well.

Don’t worry, if you’re feeling lost and don’t know where to start. Markception is always ready to help. If you need any assistance with creating and implementing high quality email marketing campaigns, feel free to contact us for a free consultation.