Will AI marketing tools take my job? No. And here’s why.

Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like ability to answer questions, respond to prompts, translate, predict responses, and even generate code, it is only natural for marketers to ask whether they will be replaced by a robot anytime soon. 

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Is de-influencing the new trend within influencer marketing?

Once upon a time, social media influencers were the kings and queens of the online world, adored by millions of followers who hung on their every word. But now, a new trend has emerged on TikTok, and it's putting the power back in the hands of the people. The de-influencing movement has taken over the app, with users sharing their honest opinions on everything from skincare to gaming equipment. It's a refreshing change from the endless stream of sponsored posts and paid promotions that have come to dominate our social media feeds. But what does this trend mean for the future of influencer marketing? Let's take a closer look.

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Loving your job as a Digital Marketer

Journey of self-discovery as we explore the tips and tricks for falling head over heels in love with a career in marketing.

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Top Digital Marketing Trends in 2023

The hottest trends that will be leading the charge for marketing strategies and establish a digital environment that's the envy of the industry.

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What is Neuro Copywriting? And a Story about Apples

Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting - the art of crafting psychologically compelling copy that will turn website visitors into buyers. It's not just about presenting information, it's about using scientific knowledge to tap into people's emotions in a creative and logical way.

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Top 5 Ways to Increase Brand Loyalty

Increasing brand loyalty it refers to customers choosing a specific brand's products or services above those offered by their rivals.

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TikTok for business – insights from Gen Z

TikTok has developed into a terrific platform for businesses to share and market their goods and services, making it a great business tool.

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Google Sends Webmaster Guidelines to the Past and Goes Google Search Essentials

Google Search Essentials now consists of three sections. And it is intended for more than webmasters, it is also helpful for website owners, developers, publishers, content creators, etc.

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Top 5 Digital Marketing Strategies That Boost Conversion Rates in 2023

Enhance your conversion rates, so we've outlined the best practices to assist you generate more sales, draw in more people, and turn them into paying customers.

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Video Ads on Google – what you should know and how to use them

For the success of your company, it's crucial to adapt your Google ads for video as it is a sizable search engine in and of itself.

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